Customers in the driving seat
Over 90 per cent of Volvo Trucks’ customers in South Korea
are owner-drivers like Lee Sang In. By being able to meet their
high demands, Volvo Trucks has become the country’s leading
imported truck brand.
BECAUSE SO MANY of Volvo
Trucks’ customers own their
own businesses, uptime is very
closely related to their income. “If
a truck stops, they lose money. So,
increasing uptime is key to customer
satisfaction,” says Youn-Soo Kim,
Vehicle Sales and Marketing Director,
Volvo Trucks Korea.
For this reason, much has been
invested in Volvo Trucks’ service
network. Today, it has 29 workshops
nationwide – three of which are
wholly owned, while the remaining
26 are exclusively for Volvo trucks.
This is already the largest service
network in Korea amongst imported
brands – which it hopes to extend to
40 locations by 2020.
Owner-drivers also typically have a
very different relationship with their
vehicle since it forms such an integral
part of their daily life. “On average,
our customers will drive around ten
hours a day, which means they have
high expectations when it comes
to driver comfort and safety,” adds
Youn-Soo Kim. “They are very proud
of their trucks and have a high level of
technical knowledge too.”
VOLVO TRUCKS KOREA
90 per cent of customers are owner-drivers.
Approximately 60 per cent of customers drive
rigid vehicles in the transportation segment,
20 per cent drive tractors in container
transportation and 20 per cent drive tippers in
the construction industry.
Around 40 per cent of trucks sold in Korea are
imported brands, namely Volvo Trucks, Scania,
MAN, Mercedes or Iveco.
Amongst the imported brands, Volvo Trucks
is the leader, with an average market share of
40 per cent.
such as VDS,
I-Shift Dual Clutch
and I-Shift with
crawler gears were
early into the
In 2018, advanced
such as Collision Warning with
Emergency Brake and Lane Departure
Warning System will become standard
in all Volvo models.
ALL THESE FACTORS combined – a
wide service network, proactive
efforts to improve service quality
and industry-leading technology
– have helped made Volvo Trucks
the leading imported truck brand in
Korea. “Our main strength is that we
always make customer satisfaction
our first priority. We’re very
proactive when it comes to improving
our products and services,” says
Like Lee Sang In,
over 90 per cent
of Volvo Trucks’
customers in Korea
VOLVO GROUP MAGAZINE 2.2018 37